Ujjivan Rewardz: Ujjivan Small Finance Bank Launches New Loyalty Program for Savings Account Holders

Ujjivan Rewardz: Ujjivan Small Finance Bank Launches New Loyalty Program

Bengaluru, June 12, 2025 – Ujjivan Small Finance Bank Limited (Ujjivan SFB) today announced a significant enhancement to its customer offerings with the launch of ‘Ujjivan Rewardz’, a new multi-tier loyalty program designed to incentivize and reward its resident savings account holders for their digital banking activities. This initiative, unveiled in Bengaluru, aims to deepen customer engagement and elevate their banking experience through attractive and personalized benefits.

Ujjivan SFB has partnered with AdvantageClub.ai, a renowned entity in loyalty solutions, to power the ‘Ujjivan Rewardz’ program. This collaboration is set to deliver a fulfilling experience by allowing customers to earn points across a comprehensive range of digital and banking activities.

Customers can now accumulate reward points on various transactions, including:

• Account opening
• Making recurring deposits
• Utility bill payments
• Registrations on Ujjivan SFB’s digital platforms
• Digital transactions such as Point of Sale (POS), e-commerce purchases, UPI, NEFT, IMPS, and RTGS.

The accumulated points offer a gateway to exciting redemption options, with customers able to exchange them for vouchers spanning a wide array of categories including lifestyle, shopping, travel, and entertainment. To provide ample flexibility, the earned points will remain valid for two years.

A key highlight of 'Ujjivan Rewardz' is its customer-centric design, featuring a lower minimum spend threshold for reward eligibility and notably, offering reward points specifically on UPI transactions. This tailored approach aligns directly with the banking behaviors and needs of Ujjivan SFB’s diverse customer base.

Commenting on the launch, Mr. Hitendra Jha, Head Retail Liabilities, TASC & TPP at Ujjivan SFB, stated, "Ujjivan Rewardz is a significant step forward in our journey to deliver superior value and experience to our customers. The program helps build a stronger emotional connection between the customer and our brand, by recognizing and appreciating their support. Via this program, we aim to further accelerate our efforts in driving digital and financial inclusion within the bank by gathering valuable insights from our customer preferences."

'Ujjivan Rewardz' is positioned as a transparent and customer-first program within the banking industry. This strategic move by Ujjivan SFB underscores its commitment to building a robust CASA (Current Account Savings Account) base and fostering long-term customer loyalty through impactful and personalized engagement. The initiative is expected to play a crucial role in promoting digital adoption and financial inclusion across its customer segments.

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